Why should you use content marketing?

Submitted by R Williams on Tue, 10/08/2019 - 1:57 pm
Business man and woman

First of all, what is content marketing?

Most people think it involves marketing of products for your business.  However, it is not that obvious.  This type of marketing is informational in nature first and foremost.  For example, it may be an article about financial matters when your company sells stocks.  The article will not specifically name the stocks the company is selling; however, it will provide information to people looking to learn about finances.  Customers will learn to trust your site and may even dig further into services your company offers.

Reasons you should use content marketing

There are many reasons to consider content marketing for your business.  Here are a few:

Shareable content

This is a trending strategy right now.  Sharing the right content at the right time is the best way to get your product or your website in the limelight.  The information must be shown on the right media channels and be targeted to the proper groups.

Disruption

Content marketing disrupts things on the internet and once you disrupt things, you own the marketing power of those words.  Building an informational site or blog section is a wonderful way to bring people the facts and figures they require to make informed decisions on a variety of products or business topics. The disruption of one company causes others to follow suite.  Disruptors are great for spurring competition and create informational hubs.

Content

Obviously, the content you are bringing to the table must be good content.  The information you are providing must be valuable and presented in a manner that draws the reader in.  The content must be SEO optimized to ensure you are drawing the right crowd to the right content.  Formatting is also highly important, as visitors don’t tend to have time to read tons of dialogue.  We need short and concise information that is presented in an easy to read format and viewable easily on all devices.

ROI

The return on investment must be high for content marketing to be a success.  To attain this, you must put in some money to see a return profit.  Keeping content fresh and new is a way to keep people coming back for more on your site and ensuring they are not being bounced to other sites that have something better to offer.  Once you get visitors to your site, you must find a way to get them engaged and waiting for more content.  We can help with this!

Encourages Action

When creating exciting content for marketing, you must ensure that people actually want to share it. The sharing of the content is what increases traffic on your site and what hopefully causes visitors to dig deeper and see what your site is really about.  The content must be engaging and draw people in to search for more.  These increased visits should correlate to increased sales if you are doing content marketing the right way.

Next steps

If you need help with marketing your products or services through engaging and relevant content, ads or creative work, get in touch with us today!