SAAS (Software as a Service) sales are ramping up hard. If you are a professional, I'm sure you've had more than one visit or phone call recently from someone promising to make your technology headaches go away with the promise of the cloud. There's a solution for everything, from Electronic Medical Records to Practice Management, Online Ordering, Compliance and everything in between.
What a few days it's been. Sunday evening, as I sat at my desk watching traffic flow and planning for morning, I had no idea the surreal turn that current events would take by the end of the week. Whether you believe the virus is a threat or not, our society has undoubtedly been turned upside down.
The current climate has forced many employers to consider what they had previously ruled out- allowing their employees to work from home. For some, it has become a decision of whether to lose revenue or take the plunge. While many modern and online businesses are used to having a distributed team, there's a lot of catching up to do for much of the world.
The quickest way to get us to solve a problem is to tell us it’s impossible to solve.
Web design is a career with almost no barrier to entry. With no licensing or certification requirements, anyone can start a web design or development agency. Sometimes we think there should be (okay, I’m kidding…), because trusting something as important as your web presence to anyone but a professional can seriously harm your marketing efforts and even jeopardize your business.
This is the first in a series of articles related to responsive web design.
First of all, what is content marketing?
Most people think it involves marketing of products for your business. However, it is not that obvious. This type of marketing is informational in nature first and foremost. For example, it may be an article about financial matters when your company sells stocks. The article will not specifically name the stocks the company is selling; however, it will provide information to people looking to learn about finances. Customers will learn to trust your site and may even dig further into services your company offers.
We live in the age of instant-everything, where internet is ubiquitous and the world is at your fingertips. When we built our first web site, the yellow pages were still local, cell phones were a luxury and most people still dialed up to the internet. Everyone has come so far, and with all the choices it's sometimes hard to remember to support local businesses you know and trust.
Do you use Facebook or Instagram as your primary online presence? Maybe you have a business web site, but it hasn’t been updated since it was built. This scenario leads to a fragmented brand image. Let’s face it-the yellow pages are history and often your potential customer’s first impression of your business is what they find when they search you online.
Much like silos on a farm, “silos” within your business are isolated containers of data-contacts, forms, email, sales data and other information. These silos are disconnected and often contain duplicate information. The goal is to wrap your information into as few interconnected systems as possible-creating efficiencies and accelerating the decision-making process.