We live in the age of instant-everything, where internet is ubiquitous and the world is at your fingertips. When we built our first web site, the yellow pages were still local, cell phones were a luxury and most people still dialed up to the internet. Everyone has come so far, and with all the choices it's sometimes hard to remember to support local businesses you know and trust.
Do you use Facebook or Instagram as your primary online presence? Maybe you have a business web site, but it hasn’t been updated since it was built. This scenario leads to a fragmented brand image. Let’s face it-the yellow pages are history and often your potential customer’s first impression of your business is what they find when they search you online.
Much like silos on a farm, “silos” within your business are isolated containers of data-contacts, forms, email, sales data and other information. These silos are disconnected and often contain duplicate information. The goal is to wrap your information into as few interconnected systems as possible-creating efficiencies and accelerating the decision-making process.